Bally Technologies, Inc., a provider of slots, video machines, and casino-management systems for the global gaming industry, announced that L’Arc Macau and RGB Macau, operators of the new L’Arc Macau casino resort, have purchased a line of Bally Systems products for their fall 2009 opening.

Located in Macau’s majestic ‘Royal District’, Bally said the casino will offer an array of Bally Systems technology, including Bally’s SDS slot-accounting and player-tracking system; 420 iView player-interface displays; the company’s CMP Casino Management System with a junket module fully adapted and configurable to Asia’s requirements; and the TableView Real-Time Table Rating and Player-Tracking system.

In addition, L’Arc chose Bally Power Promotions, a solution that allows casinos to convert player’s club points and promotional dollars into playable credits at the table and gaming machine without having to visit the club booth.

“When selecting a systems vendor for the opening of our new resort, it was important that we choose one with a vast array of solutions to accommodate us now and as we grow,” said Paul Tso, CEO of L’Arc Macau. “Bally met all of our needs on both the table games and slots side of our business and gave us the most confidence that they will be a solid long-term partner with solutions as we develop our business in the Macau market.”

“It is exciting and a great honor to continue our momentum in Macau with L’Arc as a partner,” said Cath Burns, Bally’s VP and Managing Director, Asia-Pacific. “The Bally Systems products they selected will deliver operating efficiencies and highly effective marketing and promotional tools to help make their new casino a grand success. Our world-class, meticulously created and run customer support and client services engines across Macau, India, and the United States will be there to support them all the way.”

Burns also noted that as part of Bally’s partnership with L’Arc, the company will provide professional consulting services.

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